LinkedIn has always been a great platform for professional to advertise to other professionals, but recently, a new shift in advertising from professionals to consumers has taken shape. This business-to-consumer (B2C) marketing is taking hold on LinkedIn since professionals are in fact themselves consumers. Also, the sponsored posts on LinkedIn are hard to discern from normal posts. For businesses looking to market directly with consumers on this social media platform, they should understand their audience, create unique user engagement, and budget accordingly.

Key Takeaways:

• HBO’s LinkedIn account posts content that appeals to its professional audience, but isn’t actually about work.
• LinkedIn’s Audience Network tool includes categories that are suited to B2C, such as “Family and Parenting.”
• Use LinkedIn main feed posts to achieve a larger brand goal, such as converting more leads.

“The unique user base of professionals and students makes the social networking service a hub for business and networking.”

Read more: https://blog.hubspot.com/marketing/linkedin-b2c-marketing