The easiest ways to develop a content strategy is to first define your goals. Great content has a specific purpose. Once you define your goals you can determine the best way to achieve your purpose. Research your audience for your content strategy. Google analytics is a good way to achieve this. Understanding your audience will help narrow down your content strategy and avoid wasted time and money. Likewise, focus on a niche and measure your results. This will help you understand how you’re doing and make changes if necessary to get the desired results.

Key Takeaways:

• Different types of content are suitable for different stages of the sales funnel.
• Use Google tools to learn who your audience is and what content they engage with.
• Track important metrics related to consumption, social sharing, leads and sales.

“Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures.”

Read more: https://neilpatel.com/blog/content-strategy-a-development-guide/