Here at Escalate Social Marketing, customer-centric content is the name of our game. After we work with you to identify your ideal Customer Avatar, we create a customized slate of articles and other relevant content that will bring your target customer to your website. Once they’ve arrived at your website, effective blog posts will show your customers who you are and why your company can best meet their needs.
Effective blog posts
There are articles all over the web to talk to you about writing effective blog posts. Many are based on research, analytics, and statistics. In the end, the truth is, effective blog posts are those posts that help you accomplish your goals! At Escalate, our goal is to maximize the traffic that comes to your social media and websites. We want to make sure your customers and potential customers know exactly who you are, why you are trustworthy, and either share that with their network or take the next steps with your company.
How long are effective blog posts?
In order to know the answer to this, the first thing to consider is your ideal Customer Avatar. After all, they are the one for whom you are writing. Do they prefer something short that they can skim? Should it have lots of headers and bold text? Or do they want to immerse themselves in information with credible references and explanatory charts? Do they want you to entertain them or teach them? Make them smile or make them cry? All of this is important.
The ideal length of an effective blog post will be very different depending on whether you’re targeting a sleep-deprived new parent, a teenager, or a corporate executive considering rolling out new software. You can look to the research for guidance, but ultimately, your blog posts need to serve your customer.
What should I write about?
By now you’ve guessed at my answer. What does your customer want to know about? Blog posts don’t have to be related directly to your product or service, but they should relate to your customer’s needs. If you repair watches, your blog posts might talk about time management, craft a beautiful metaphor about clocks, or feature some of your favorite time pieces. If you sell baby carriers, your blog posts can discuss infant carrying but also infant development, the postpartum period, and family dynamics.
Sit down with a few friends and brainstorm a list of ideas that might appeal to your ideal customer. Then use your analytics to find out what resonates most with those customers, and you’ll soon learn the best strategy for creating effective blog posts for your customers.
If writing blog posts is intimidating for you, then you can hire us to write high-quality cornerstone content for your website that is tailored to your audience and uses your company’s unique voice. Email us today for more information!