Writing a marketing plan, especially one addressing marketing content, is a task that is often bypassed, an omission that sidetracks even the best strategies. A good plan will present the roadmap for the organizations that will help the business to execute strategy over certain period of time. It may incorporate several different strategies across many functional teams, but the main goals are shared within the organization. In that sense, marketing plan is much broader term than marketing strategy. Marketing plan needs to clearly state the mission of the company and define the KPIs to measure the success along with the budget. It needs to detail the initiatives, but also state the aspects it will not focus on. Finally, it should identify plan’s stakeholders and list responsibilities of each contributor.
“Fortunately, we’ve curated the best content marketing plans to help you write a concrete marketing plan that’s rooted in data and produces real results.”
Read more: https://blog.hubspot.com/marketing/marketing-plan-examples