Recently, we’ve seen growth in virtualized services, with many companies bringing in-person services online. Planet Fitness is one such company. After temporarily closing all locations, they began offering free virtual “work-in” classes as a way to retain customers. Lure Salon is one of many hair salons offering virtual consultations, while Warby Parker now has an app to test vision remotely. Allstate began using drones to virtually inspect property in 2016. The lesson from these examples is even if your core product can’t be made virtual, there may be other digital resources you can offer.

Key Takeaways:

“other companies are taking things a step further by bringing some of their in-person services online”

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