When a company recommends something that suits your needs based on your previous purchases and tastes it feels like they have put in extra effort on your behalf. It makes you feel special. Dynamic content makes shopping more personal by considering the customers through recommendations and specific emails. The companies are now targeting people by recognizing what they like, and featuring that on their web page when you return. The companies welcome you back. Facebook is not to be left out, they feature ads based on your visits to various pages and shopping trips.
“When you utilize data-driven content, you can influence a lead’s buyer journey.”