It may seem like a daunting task, but building your email list is an important part of building your contact list. You may hear from people that email is dead, but that is not the case, email is actually still a good way to reach out to your audience and to build up even more of an audience. In order to get started, you will have to offer up something in exchange for the email address, there are a lot of options out there.
- Give your users a reason to give up their email address. You have to lure them in with a coupon or discount or else they will just see it as spam.
- Build a personal relationship with your email list. Try to make it feel like a message from a friend rather than just someone trying to take their money.
- A landing page is a great way to collect emails without being intrusive. It allows people to give their email if they want to and move on if they don’t.
“The next step of the game—and the most effective way to grow your online business—is to build an email list of interested prospects.”