How To Create A Marketing Calendar That Will Streamline Your Campaigns

As your company grows, so will your marketing department and scope of its duties. Keeping track and synchronizing different campaigns that may have overlaps is a challenging task. This is where marketing calendar comes in handy and it is something you should definitely utilize. It gives you a clearer overview of your projects, schedules, deliverables and resource allocation. In fact, some research shows that utilizing calendar increases the likelihood of success six times over projects that do not. Calendar can also be shared quite easily with other team members, providing good, real time overview to all stakeholders.

Key Takeaways:

Data suggests that marketers that create written strategies are hundreds of times more likely to achieve their tasks by the timetable they have set up.
Research also suggests that goal-setters are more likely to achieve the ends that they set out to get to.
Your marketing campaign will move far more easily if you focus intently on your targeted audience, asking yourself what does this person want, when should I engage with him and how?

“Numerous blog posts, social media marketing campaigns, and emails crowd your pipeline. But distractions and urgent issues get in the way, and when you check the clock, several hours have passed.”