As your company grows, so will your marketing department and scope of its duties. Keeping track and synchronizing different campaigns that may have overlaps is a challenging task. This is where marketing calendar comes in handy and it is something you should definitely utilize. It gives you a clearer overview of your projects, schedules, deliverables and resource allocation. In fact, some research shows that utilizing calendar increases the likelihood of success six times over projects that do not. Calendar can also be shared quite easily with other team members, providing good, real time overview to all stakeholders.
“Numerous blog posts, social media marketing campaigns, and emails crowd your pipeline. But distractions and urgent issues get in the way, and when you check the clock, several hours have passed.”