Buyer personas are representations of your ideal customers that are used to tailor content and messaging. They are based on data and research. Conducting interviews with current customers and prospects are valuable in this regard. Questions can be about job role, goals, challenges, personal background and shopping preferences. HubSpot’s free persona template will help you organize this information. Enter the demographic data and anything you know about motivations. Also add real customer quotes obtained from the interviews. With well-crafted buyer personas, you’ll be able to understand your target customers on a deeper level.
“The strongest buyer personas are based on market research as well as insights you gather from your actual customer base (through surveys, interviews, etc.).”