You will want to blend your content seamlessly with any advertising so that it doesn’t seem like an ad, it seems more like you are speaking about something that fits with your content well. If you take Bon appetit for instance, they use their chefs to give out recipes and use them on camera so that everybody knows how to use them. You can blend the tone of your own brand and another, if their tone is less formal, to make it more appealing for your audience, it’s a good way to bring awareness.
Key Takeaways:
- Bon appetit has a lot of chefs that are willing to share recipes and cooking videos with you.
- An advertorial is like an ad, but it’s more of a showcase of a certain product during a video.
- You can stick with the same tone as your blog post instead of making it sound like too much of an advertisement.
“Let’s define what an advertorial is, and how it can be an excellent marketing choice for you and your team.”
Read more: https://blog.hubspot.com/marketing/blog-versus-advertorial
