How to Transform Your LinkedIn Presence So It’s Not Just a Resume

Michaela Alexis asserts that LinkedIn is a fantastic platform for getting hired and standing out among the millions of professionals in the world. She advises that there are three main points to keep in mind when using LinkedIn to present oneself: be relatable, be conversational, and be helpful. Furthermore, one should use calls to action in order to direct their audiences, as well as use tactics for self-branding that include using physical objects and slogans or sign-offs to associate with oneself. One should also use techniques for including the audience in one’s stories. Lastly, one should remember to shift their strategies per the algorithmic and systemic changes of LinkedIn.

Key Takeaways:

LinkedIn is more than a place to highlight your skill sets. It is also a publishing platform for professionals.
Besides spotlighting your resume, it’s a good idea to publish posts and articles that detail your professional passions, ideas and expertise.
Michaela Alexis, for example, shared her expertise and views in an article on LinkedIn that won her a top managerial spot.

“To be relatable on LinkedIn, never start with what you know, start with who you are.”