Many people believe that blogging has been left behind due to social media, podcasts and other digital marketing trends. However, there are still many benefits of blogging. For example, blogging has a positive effect on SEO because with each post your SEO gets updated and refreshed and your chances of moving up on the rankings increase. If you are running a blog, make sure that you understand your target audience and you cater your blog posts and content towards them.
“Other trends have come and gone, yet the blog has continued to serve as the backbone of any legitimate digital content strategy.”