Now more than ever it’s important to think about how to target Gen Z with your marketing. Because they’re so new you might overlook them, but they’re a crucial demographic. Some facts include that they make up 40% of consumers, and their parents are likely from Gen X. In addition, they’re very digital-based, so you should consider your digital marketing strategy when you reach out to them. Here are some tips for how to market to Gen Z.
Key Takeaways:
- Marketing continues to evolve, and the next step is to start targeting Generation Z.
- Some facts about Gen Z include that they’re approximately 40% of all consumers, their parents are Gen X, and more.
- Digital marketing in particular will be important when it comes to reaching Gen Z.
“Sure, it’s easier said than done, as many things are, but if you plan to market effectively to Gen Z it’s time to get to know your audience.”
