If you are looking to perfect conditions for your business plan to take off, you might end up disappointed. It is so hard to predict life outside of the plans you make for your business, that you always have to be prepared for the possibility. If the weather is perfect on a day that you are doing the air show, then half the battle was the marketing. If you are thinking your marketing can stay the same no matter what is happening, then you are bound to be disappointed.
- There is always something, like the weather or a pandemic, which even the best metrics can’t account for.
- Follow this process for tracking your marketing instead, since it will be more useful than metrics.
- You should track things from week to week, keep a timeline of important events, and more.
“So if you analyze your metrics like you usually do – within the framework of mostly controllable factors – you’re setting up your content marketing program for failure.”