A recent survey showed that 40% of people never read blogs, which means that 60% of people do read them. A second survey inquired about why people read them. The most frequent response was to learn something new, followed by wanting to be entertained, and keeping up with industry trends. An effective business blogging strategy will strive to fulfill more than one of these needs with each post. For example, it could use GIFs or imagery to entertain while also teaching readers something about their industry.
- While blogs are as important as ever right now, some people worry that they might be fading.
- Blogging is doing well, but it requires more effort on your part to market successfully.
- Here are reasons why people read blogs, and how to tailor your content to use these reasons.
“In fact, marketers who prioritize blogging as a marketing strategy report 13-times the ROI of companies that don’t.”