Successful content marketing doesn’t happen overnight. One must have a little bit of luck and a whole lot of strategy. One well-used strategy is keyword strategy. This essentially is using words people are searching for to market your content. Keywords are the main way people find your content in all digital media from social media to video marketing to blogging. Likewise, keyword strategy is different than keyword research. Without a strategy to help move your forward you will feel stuck.

Key Takeaways:

• A keyword strategy isn’t just researching keywords, it also involves thinking about content and audiences.
• A keyword strategy requires tracking data through Google Analytics, SEM Rush, or another tool.
• Topic clusters – groups of content centered around a similar theme – are useful creations.

“By doing this, you can focus your efforts around a specific topic and really dive into what your audience and target customers want to see, without having to guess that what you’re creating could somehow resonate with them in the future.”

Read more: https://rockcontent.com/blog/keyword-strategy/